Assured Food Safety Ltd - providing practical food safety solutions since 2002

Team Members

Jenny Gibson

Food Labelling & Advertising, Food Safety, Quality Assurance, Special Projects


Jenny has sixteen years of experience in FMCG including quality, food safety and business-related roles with manufacturers, retailers, brokers and importers.  This has given her an in-depth understanding of the regulatory requirements relating to food, the needs of the key parties within the food sector, and the commercial environment in which they operate.  Combined with her well-honed research and writing skills, this enables her to provide practical support and advice in the following areas:

  • food labelling and advertising;
  • nutrition, health and related claims;
  • food importer requirements;
  • retailer requirements;
  • submissions, complaints or responses to regulatory or external bodies;
  • development of systems and processes;
  • food safety;
  • quality assurance.

Past Roles:

  • Quality Assurance Manager
  • Business Manager
  • Commercial Insights Manager
  • Senior QA Manager (Australasia)
  • Food Scientist
  • Research Officer

Past Employers:

  • Venerdi Ltd – Manufacturer of organic and gluten free breads
  • William Aitken & Co. Ltd – Importer and distributor of  branded and private label grocery products
  • Strikeforce New Zealand – Sales & merchandising partner for New Zealand food companies
  • Daymon Worldwide New Zealand Ltd – Specialists in private label development and management
  • Goodman Fielder New Zealand (Bluebird Foods site) – Manufacturer of snack products, vinegar and baking mixes
  • Nutra-Life Health & Fitness  (now Vitaco) – Manufacturer of dietary supplements

Additional expertise in:

  • Food allergies and intolerances
  • Internal and vendor auditing
  • Brand management

Meet other team members