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May 23, 2024

Changes to Food and Beverage Naming Rules

From 1 May 2024, there are restrictions on using certain terms in trade for some specific food and beverages.

These restrictions are due to the New Zealand-European Union free trade agreement, which protects 1,975 terms – known as “geographical indications” - in New Zealand. You can find out more about which products are affected, and what you need to do here