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June 18, 2021

New Country of Origin labelling requirements

The Ministry of Business, Innovation & Employment (MBIE) has recently gazetted a new Consumer Information Standard which mandates country of origin labelling of certain meat, seafood, fruit, vegetables and cured pork products (bacon, ham).

Note that compliant country of origin labelling for all affected products must be in the market by 12/11/2021 (a further 18 month extension applies for frozen food), with no non-compliant product sold past this date.

To review the standard click here